Theresa Duong Arts
Theresa Duong is a Jewellery Designer and Goldsmith and was in need of a website that can be customized to her communication needs, while using Shopify's platform. The most important aspects of Theresa's website was to establish a hierarchy to her content and clearly communicate what her brand and services are. Already having a successful business, a steady flow of commissions for custom rings, the challenge was to streamline the communication between TDA and its customers.
My role as a UX/UI Designer was to understand Theresa's experience as a business owner, her process from beginning to end, and what she's learned so far from her customers. In discussion with Theresa and developer Vincent Chan, our weekly meetings allowed us to collaborate on designing web features that would help meet Theresa Duong Art's business goals. The technical challenges I had as a designer, was to research existing conventions, sketch wireframes, create high fidelity mockups, and export assets for the developer. Outside of the designer role, I also provided photography, photo editing, and videography for the website.
View the website live: www.theresaduong.com
Process work on Blog (Coming Soon)